| Content: What the ESC is? Who can participate? What are benefits? How can we cooperate? Does it cost anything? Packages and offers |
What the ESC is?
The European Senior Card (ESC) program is a benefit program for the Seniors in Europe. The goal of the program is social activation and education of people age 60+ in basic rules of household finance, security, new media, healthcare etc.
The idea of this campaign was born in Poland where already over 2000 businesses and entities offer discounts to the seniors, supporting them in managing household budget and making more products, services and activities accessible to them. Over 350 000 seniors are currently National Senior Card holders, which is equal to the European Senior Card. One of the flagship initiative within the ESC Program is Senior-Friendly Municipality campaign, which invites local self-governments to joint participation in support of the local community.
Within two ERASMUS+ project the Senior Card Program expanded to European countries and now it is present in Turkey, Bulgaria, Slovenia and Italy (Sardinia). The program was also carried out in 2017-2019 in Germany, Lithuania, Romania.
Who can participate?
Each municipality can be a part of the European Senior Card Program and become certified Senior-Friendly Municipality.
What are the benefits?
- The image of the senior-friendly municipality among other self-governments and within local community – the Certificate and Label of the Senior-Friendly Municipality
- Activation of local seniors and enterprises – boosting local economy
- Promotion and dissemination of activities under the municipality’s senior policy in European Senior Voice Magazine or web-portal
- Increased interest of local entrepreneurs in the Silver Economy and the need for care of the elderly people
- Access to other campaigns organized by organizers of the campaign
- Media patronage of the civil media created by MANKO Association and Partners like European Senior Voice magazine and European Senior Voice web-portal
- Support in implementation of the campaign at local level: a number of benefit cards to be distributed to the seniors, training for Staff involved in campaign, promotion and information materials, promoting the campaign: European Senior Voice magazines.
- The municipality becomes known as the local self-government eager to support citizens and local society
How can we cooperate?
Any municipality interested in activation of seniors in local environments can be a partner of the European Senior Card campaign as the Senior-Friendly Municipality.
In order to participate in the program and obtain the title of Senior-Friendly Municipality, a city/municipality is invited to accept provisions of the Senior-Friendly Municipality agreement, which defines roles of both partners – the organizer at country level and municipality.
The scope of cooperation may vary from one municipality to another, but there are some basic rules that apply.
| ORGANIZER | MUNICIPALITY |
| Take media patronage by the European Senior Voice magazine or European Senior Voice web-portal www.seniorsvoiceplus.eu on events for seniors, organized by the municipality | Organize in cooperation with Organizer of Senior Friendly Municipality and European Senior Card the event launching the ESC campaign called Inauguration Day of the European Senior Card program in City ……………………….. and invite to the event seniors, local entrepreneurs and media |
| Awards the title of the Senior-Friendly Municipality and promote the municipality as such | Cover costs related to participation of representative of Organizer, prepare the presentation and additional materials, which re needed for conducting the inauguration event (not applicable for the pilot stage under Erasmus+ Program) |
| Provides the partner with initial package of benefit cards for the seniors and promotional materials (only under pilot stage within SASME+ project for free) | Invite local companies from the area of activity of Partner, to join programme ESC by offering the packet of discounts and promotions after the presentation of European Senior Card |
| Co-organize inauguration day of the Senior Card Program in municipality hand over certificates of partner of the Program to already interested enterprises and invite present entrepreneurs to join the European Senior Card Program | Place the logotype of European Senior Voice/European Senior Card and Senior-Friendly Municipality on promotional materials of Partners or their projects (leaflet, poster, invitations, website) concerning actions related to senior policy |
| archive and protect the application forms for participation in ESC programme, sent by interested seniors and companies honouring ESC, which were handed over by Partner | Order at least one text (A4 page/web-article) concerning Municipality ………………….. in European Senior Voice magazine or European Senior Voice Web-portal |
| Update the data base of companies honouring ESC on the ESV web-portal | Distribute European Senior Voice magazine among seniors in the Municipality (in 2021) |
| Ensure additional print of the cards (if necessary) on cost of the municipality | Cover costs of printing certificates for companies and stickers to mark the premises of partner companies (doesn’t apply to pilot stage of the SASME+ Project) |
| and more | and more |
For more information about provisions of cooperation please contact coordinating organization in partner country.
Does it cost anything?
IMPORTANT NOTICE!
The European Senior Card Program is piloted in 2021 in Turkey, Slovenia, Bulgaria and Italy (Sardinia) within the SASME+ project, implemented under ERASMUS+ Program.
By the end of 2021 municipalities may participate in the program free-of charge. All supporting materials will be provided by organizers of the campaign in partner countries.
(there is a limit of participating organizations within the pilot stage)
Over 160 municipalities is already involved in the Senior Card Program. Within the three cooperation packages we can offer a variety of supporting activities to make your municipality more Senior-Friendly.
Please check our proposal below or download the offer.
Download the offer
PACKAGES FOR SENIOR FRIENDLY MUNICIPALITES
BASIC PACKAGE
STANDARD PACKAGE
CONTINUATION OF PROGRAMME (next years)
| • Production of European Senior Card (national version) with the archiving documents with personal data of participants of Programme according to legal rules (package of 500 pieces). • Free of charge participation of companies from partner city in Programme w Programie. • Materials – (certificate, stickers) for local companies and their shipment to companies oroffice. • 50 pieces of European Senior Voice (2 editions in 2021). Free of charge entry for seniors from partner city for annual National Senior Events in Cracow and other events organized by MANKO (optional) • Co-organization of Inauguration of Programme in city • Promotion of the city as Senior-Friendly Municipality in European Senior Voice and other media carriers (web-portals, www, facebook, mailing). • All-year acquiring new companies honouring National Senior Card in Poland and abroad. • Participation of the city in campaigns organized by the partner organization, a.o. in the field of consumer awareness, lifestyle, health and activation. |
| 1500 EUR(net) |
| Additional orders |
| •Additional order of local edition of Senior Card (with the city name on it) with archiving documents with personal data of participants of Programme according to „GDPR” (package 500 pieces) – 400 EUR. • Additional order of one article promoting the city (1 page A4) in European Senior Voice distributed in PL, TR, BG, SLO, , ITA – 400 EUR. • Additional order of 50 pieces of European Senior Voice Magazine (2 editions in 2021) – 100 EUR. |
| • Production of European Senior Card (national version) with the archiving documents with personal data of participants of Programme according to legal rules (package of1000 pieces). • Free of charge participation of companies from partner city in Programme • Materials – (certificate, stickers) for local companies and their shipment to companies or office. • 100 pieces of European Senior Voice (2 editions in 2021). • Free of charge entry for seniors from partner city for annual National Senior Events in Cracow and other events organized by MANKO (optional) • Co-organization of Inauguration of Programme in city • Promotion of the city as Senior-Friendly Municipality in European Senior Voice and other media carriers (web-portals, www, facebook, mailing). • All-year acquiring new companies honouring National Senior Card in Poland and abroad. • Participation of the city in national campaigns among others from the field of consumer awareness, lifestyle, health and activation. • Additional order of one article promoting the city (1 page A4) in European Senior Voice distributed in PL, TR, BG, SLO, , ITA |
| 1 999 EUR (net) |
| Additional orders |
| • Additional order of local edition of Senior Card (with the city name on it) with archiving documents with personal data of participants of Programme according to „GDPR” (package 500 pieces) – 400 EUR. • Additional order of 50 pieces of European Senior Voice Magazine (2 editions in 2021) – 100 EUR. |
| • Sustaining participation of the city in the Senior Friendly Municipality Program. • Archiving and protecting sent application forms of holders of National Senior Card in local edition and companies honouring National Senior Card. • Archiving and protecting documents sent within one year with personal data of participants of Programme(forms of seniors) and companies honouring European Senior Card. • Free of chargé participation of new companies from partner city in Programme. • Materials – (certificate, stickers) for local companies and their shipment to companies or office. • 50 pieces of National Magazine Senior Voice (6 editions a year). • Promotion of city as Senior Friendly City in National Magazine Senior Voice and other media carriers (www, facebook, mailing). • All-year acquiring new companies honouring National Senior Card in Poland and abroad. • Informing about national campaigns among others from the field of consumer awareness, lifestyle, health and activation. |
| 599 EUR (net) |
| Additional orders |
| • Additional order of local edition of Senior Card (with the city name on it) with archiving documents with personal data of participants of Programme according to „GDPR” (package 500 pieces) – 400 EUR. • Additional order of one article promoting the city (1 page A4) in European Senior Voice distributed in PL, TR, BG, SLO – 400 EUR. • Additional order of 50 pieces of National Magazine Senior Voice (2 editions in 2021) – 100 EUR. |